Watters Studio

The Heritage Bank


The Heritage Bank

Freelance Project / Agency: Clark Creative
Role: Designer

I was asked by Clark Creative to assist in designing lip balm labels for their client, The Heritage Bank. They requested the overall look and feel to represent their established brand, also basing it off of a previous designed marketing flyer. My role in the project was to design various layouts with the tagline “Pucker Up!” as well as illustrating a set of lips.

After a few sketches, rough layout ideas, and some feedback from the agency, I quickly refined them in Illustrator and sent them along to be reviewed by the client.



Here you can see the full labels with the variety of layouts and use of textures. Each one focuses on a different elements while keeping the tagline front and center. My personal favorite would be the third design; it allows the tagline to be seen from one angle in full across the length of the tube, giving balance to The Heritage Bank information shown in the cyan box below.