Allergan Aesthetics
CoolSculpting®
2025 / THE WORKING ASSEMBLY
Branding & Social Campaigns
Role: Lead Designer
Team
Brand: Julia Wyncoop
CD: Rachel Wilkinson
Copy: Stefanie Rubin & Veronica DiMeo
CoolSculpting® is a non-surgical fat reduction treatment that uses controlled cooling (cryolipolysis) to freeze and kill stubborn fat cells, which your body then naturally eliminates over time. It’s FDA-cleared, requires no needles or downtime, and is ideal for people near their goal weight who want to target areas like the abdomen, flanks, thighs, upper arms, and chin.
With the direction of agency, Redscout, CoolSculpting® went through a complete rebrand in 2024. During my time at TWA, I helped concept and craft various social campaigns to bring the new brand to life.