This one’s for the daydreamers.
2020 / SPARK
Branding & Visual Identity
Role: Designer
Team
CD: Alex Coyle
Logo Designer: David Gonzalez
Copy: Michael Higgins
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Discover an intimate and eclectic escape in the heart of Nashville’s iconic Midtown, where electric energy thrums and history is always in the making. A balance of pioneering grit and elegant glamour, Hotel Fraye honors Nashville’s long-standing traditions in an experience that’s its own chapter of a story yet to be told.
Inspired by the history of Nashville’s pioneering suffragettes, the hotel, just like Nashville itself, isn’t afraid to take a stand and join the fray. The initial logo design was done in a chain stitch to reflect a more custom feel that ties back to Nashville’s aesthetic of denim and boots.