Business in the bow, soiree in the stern.
2022 / SPARK
Packaging Design & Illustration
Role: Designer/Illustrator
Team
CD: Matthew Bongiolatti
Copy: Michael Higgins
SPARK and Florida Avenue Brewing Co. came together to create an exquisitely Floridian spiked seltzer that would celebrate all that is the Sunshine State. This unique, collaborative business partnership led Mullét seltzer (pronounced moo-lay, cause we fancy) a locally brewed seltzer that is fermented with real fruit, agave, and Florida cane sugar. Just like the state and the hairstyle, this seltzer is not just one thing. It’s both business and party. It’s a combination of high-end ingredients, made for low-brow fun. It’s an experience of duality that brings the flavor up front and bubbles in the back. We don’t recommend trying to define it. You might hurt yourself.
Inspired by the duality of the flavors and Florida’s roots, we named it Mullét. To visually represent this duality, we created a packaging system emphasizing the elaborate gold foil word mark with touches of gold foil on the front. At the same time, the back showcases tongue-in-cheek illustrations highlighting Florida’s atmosphere. The result is a classy yet sassy packaging system that is visually engaging and captures the essence of Florida’s culture.